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Basic Definitions: Advertising, Marketing, Promotion, Public Relations and Publicity, and Sales


Entered by Carter McNamara, MBA, PhD


It's easy to become confused about these terms: advertising, marketing, promotion, public relations and publicity, and sales. The terms are often used interchangeably. However, they refer to different -- but similar activities. Some basic definitions are provided below. A short example is also provided hopefully to help make the terms more clear to the reader.

More info.....http://www.managementhelp.org/ad_prmot/defntion.htm